can derive from the full
range of human stimuli, from instinctive reflex to cognitive choice. We suggest
that the actual evocation of a stimulus for action on the part of a person
derives from the characteristic we have termed trust. Consequently, a model for social ecosystems is preferentially
oriented towards first a means facilitating the establishment of trust. All
other aspects of interactions, indeed the full infrastructure through which
interactions in a social ecosystem occur, must be grounded in trust. Moreover,
within a functional social group, the trust of the individual members of the
group must be congruently based. If the trust of individual members of a group
emanates from different sources, then it will be difficult or impossible to
subsequently achieve adherence to the mandates of policy. A facility to
establish trust, then, is the primary characteristic forming the boundary of a
social ecosystem, a concept to which we apply the term trust infrastructure.
The stimulus of
human interactions is established by needs and the mechanisms of interactions
are governed by policy. So, subordinate to the trust infrastructure is one or
more policy infrastructures. A policy
infrastructure comprises the environment in which interactions of a particular
type can occur. These interactions are defined by a variety of rules that
comprise the basic forces that occur within the policy infrastructure. The
basic forces within a policy infrastructure can vary by person, or by any other
entity that participates in an interaction. Consequently, a necessary facility
for a policy infrastructure is a means to establish the identities of potential
participants in interactions and a means to allocate authorization of specific
characteristics or capabilities to those identities. These facilities make it
possible to apply the appropriate rules to the appropriate participants for a
specific interaction. The establishment of authenticated identity is so central
to the social ecosystem that we view it as very closely aligned with the trust
infrastructure, although its constituent mechanisms have the characteristics of
policy infrastructure interactions.
Interactions
elicit consequences. In fact, the general objective of an interaction is to
evoke the desired consequences. The application of policy to interactions
anticipates consequences. Policy will certainly anticipate the consequences of
a successful interaction; one in which all the participants go away happy.
Policy must also anticipate unexpected consequences; what happens when someone
is not happy? When an interaction evokes a consequence outside the bounds of
the policy infrastructure, the resolution of the consequence may be deferred to
the physical ecosystem. In other words, the consequences will no longer be
limited to the constructs of the social ecosystem. With this overview of the
model in mind, let’s now delve a bit more deeply into the characteristics of
the component elements of a social ecosystem, beginning with the trust
infrastructure.
Trust is a
measure of societal metaphoric understanding; it is the basis of all human
grouping mechanisms. As we suggested earlier, trust can be defined as an
expectation of an outcome with some degree of assurance. Trust established
within a social ecosystem is the characteristic that determines whether we believe
the rules to such a degree that we will abide by them, even if it hurts to do
so. This does not mean that within the mind of the individual person, trust is
always a consciously considered choice. Rather, it is the application of
combined emotional and cognitive evaluation to the potential for stimulation of
an action through or by the human motor system. In essence, within the human
mind, trust is the characteristic that gates the trigger for an action
stimulus. Remembering the association made by Klaus Scherer that we considered
in our discussion of emotions in Chapter 4, the level of emotional response
forms the clock that determines when we apply this gating function to a
potential action stimulus. Moreover, it determines the level of trust required
to actually stimulate an action. If we act, then we’ve achieved this necessary
level of trust in our cognitively derived assessment as to whether to
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