personal device must learn from the conditioning
mechanisms of theatre. This is truly the bleeding edge of system development. We
can allude to the desired results, but the specific mechanisms are certainly
fuzzy in their conceptualization. Perhaps we can provide slightly more solid
ground by considering a more concrete and current example.
Consider one aspect of the interaction environments
that people encounter throughout their daily activities, that of advertising. Advertising is one of the
most dynamic art forms found in the modern world. Its purpose in all of its
many guises is to impact the state of consciousness of the receiver; more
specifically, to induce an altered state of consciousness that is conducive to
the conveyance of trust. Through this facility, advertising seeks to elicit
action stimuli from across the full range of the needs hierarchy. Interestingly
enough, the more basic the need evoked, the stronger the impetus for action.
Hence, we can see the rationale behind the homily that says, “Sex sells!” If a
stimulus for action at the level of physiological needs can be externally
induced within a person, then the content related to sating the appetite
presented by that particular need becomes of higher value to the person. Hence,
beautiful women and strong, virile men make excellent advocates for the
acquisition of everything from toothpaste to automobiles. So, what does this
have to do with the transcendent personal device?
In the establishment of individual
interaction opportunities, the device must be able to offer objective
assessment in the establishment of trust. Thus, we perceive a need for the
device to participate in the identification, evaluation and reaction to aspects
of interactions that constitute advertising. The suggestion is not for an
advertising filter, because in some instances advertising can be a useful
information source to the individual. What we view as a useful service on the
part of the device is to recognize and, where possible, to negotiate some
aspects of the de facto transaction
that advertising comprises. Indeed, much of the current content on the Web is
acquired through a consideration offered
for consideration received transaction. “I will show you the current and
forecasted weather conditions in exchange for you watching or reading this
automobile advertisement.” The forms of significant amounts of media based
interactions have been totally transformed by the asymmetric nature of this
transaction. The transcendent personal device offers the prospect of establishing
both individual as well as group based responses to shift this balance. Thus,
the aesthetic facilities of the transcendent personal device can be anticipated
to participate directly in the operation of the trust infrastructures of
cyberspace.
The anticipated functions of the
transcendent personal device could certainly be added to existing personal
electronic devices, but its operational orientation would be somewhat different
from current systems. If we anticipate that the transcendent personal device
will function continuously over long periods of time, then the architecture,
design and implementation of its contained software
systems will be systematically different from many of today’s personal
electronic devices.
Current personal electronic devices offer
a rather thorough illustration of choices available for external form factors
of the transcendent personal device. An area that’s a bit less clear is the
form factor choices for the trusted core agent of the transcendent personal
device. Does it actually need to look like today’s secure cores, for example a
card, a key fob or a token? From an ergonomics perspective, it might be
interesting to think of the trusted core agent as an arming device for the
transcendent personal device. As such, it might be attractive to more easily attach
the trusted core agent to the body, and perhaps to allow an interlock of some
type that allows the body to coordinate the removal of the trusted core. We can
readily understand the utility of such a capability in that it would act to
control the tearing that we discussed a couple of chapters back.
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